Kirsty Ranger Investment Coaching
Raise from the inside-out
You have been raising for weeks and the round is barely moving. Or you are about to start and you do not know who to approach first, what to say, or how to keep it going once it starts.The Inside-Out Raise is a step-by-step system for pre-seed + seed founders that closes your round from the people who already know you first and cold leads once the round has momentum - whether you are just starting or stuck mid-raise.Stop approaching strangers before the people who already believe in you.
No raise experience? No problem.
Every founder I have supported who pre-raised 50 to 60% from their own network before going wider closed their round.Rounds ranging from £50k to £2m. Sectors from fintech to health tech to consumer.The Inside-Out Raise works before your deck is perfect, before you have traction, and before you have a single angel contact."The most practical thing I have read on raising from your network. I wished I had found it before spending two months on cold outreach." - Pre-seed founder
About me
I raised my first round of SEIS investment almost entirely from my own network.Then I spent years supporting hundreds of founders through equity crowdfunding campaigns. The pattern was consistent: founders who pre-raised 50 to 60% of their round from people who already knew them before going live on a platform had a 100%+ close rate.The founders who went straight to cold investors without that foundation took longer, stalled more often, and lost confidence along the way.That insight changed how I work with founders. I stopped focusing on cold outreach and started teaching the process of raising from the inside out - warm network first, cold investors last, with momentum building at every stage.I have now supported over £70m of fundraising across more than 300 companies.
The Inside-Out Raise works in three stages:1. Map and categorise
Every contact in your network is either hot, warm, or cold. Hot leads are people who would open a message from you because it is from you. Warm leads are people one introduction away. Cold leads are strangers. Most founders skip straight to cold. The Inside-Out Raise starts with hot.2. Work in sequence
Hot leads first. Every hot lead conversation generates warm leads. Every warm lead conversation builds social proof for the next one. The round starts moving before a single cold message goes out.3. Build momentum before going cold
Cold outreach at zero commitments is asking a stranger to be first. Cold outreach at 20% committed is asking a stranger to join something already moving. The first 10 to 20% is everything.
Everything you need. Nothing you don't.
Self-serve. No waiting. Start today.
Turn Your Network Into Your First Investor - £37
The full hot network playbook. How to categorise your contacts, what to send, how to follow up, and how the message changes as the round moves.
For founders who are about to start raising or stuck mid-raise with no momentum.
The LinkedIn Investor Outreach Process - £47
The step-by-step system for finding investors, messaging them, and running outreach as a pipeline that compounds.
For founders who want a repeatable outreach process that works.
Investor Deck Checklist - £37
Every slide, every question an investor is asking as they read it. Know your deck stands up before it goes anywhere.
For founders who want to send with confidence.
Build Your First 100 Investor Targets - £27
The step-by-step system for finding investors, messaging them, and running outreach as a pipeline that compounds.
For founders who want a repeatable outreach process that works.
Two x 5-Slide Teaser Deck Frameworks - £17
Two structures for building a teaser that cold investors will actually open.
For founders about to start cold outreach.
THE INSIDE-OUT RAISE SYSTEM - £99
All five resources. The complete system from first message to closed round. For founders who want everything in one place.What is included:Hot network activation playbook
LinkedIn outreach process
Investor deck checklist
100-target list builder
Two teaser deck frameworks
Join hundreds of founders who have used my full system to close their rounds.
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